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Duanmu Studio Logo

(2024)

This brand creates handcrafted wooden camping chairs and tables, brought together with metalwork. It began with the founder's love of camping, alongside a quiet belief that camping gear shouldn't only belong outdoors. That idea grew into a meeting point with modern furniture design.

Type

Logo Design
Package Design
Visual Identity

Role

Illustrator
Graphic Designer

Overview

Every piece can be taken apart and packed away gently, living just as naturally at home as it does at the campsite. The brand's core values lie in fine craftsmanship, everyday furniture, and modern design. The founder wanted to weave the axe into the identity as a reference to the physical connection between body and furniture: every piece is shaped from raw material by hand, and assembled by the customer themselves. An axe crossed with wood strikes a clean balance, letting the two core elements sit naturally at the heart of the brand.

Illustration plays a supporting role in shaping how people imagine camping, not as something separate from daily life, but as part of it. For Duanmu, illustration brings the brand closer to that everyday camping imagination.

Looking ahead, the founder envisions using illustration across future publications and packaging, as well as a way to visually distinguish between different furniture collections.